Last month, I shared how Jesse and three other branding experts had wowed a crowded session, "Brand You: Creating Your Own Online Identity," at the NABJ convention in Philadelphia. Moments after the session, Jesse texted me, asking to meet so we could catch up. Minutes later, he and another friend of mine, Austin Fenner, chatted some more about branding and how to create a personal branding website. I showed them this site on Jesse's iPad and recounted how easy it was to build using Weebly.com. I could tell Jesse was feeling it.
The next week I shared the "Brand You" Storify I did with Jesse. Urged him in no uncertain terms to get a website ASAP after only finding online about him a short story on USA Today's site. The story is very inadequate considering Jesse's career. He assured me his site was soon to go live. Hence, the tweeted shout out this week!
Jesse's site looks very good, very distinctive. I really like his home page, especially how he is explicit about what he does and what he doesn't do. Looking forward to reading the articles he has posted as well as his blog. I'm sure that when I do, he'll be schooling me – and my students – about great storytelling about what he calls "real people."