Brand You: Creating Your Own Online Identity

8/10/2011

Presenting my latest Storify, recounting a panel discussion on online personal branding at the NABJ convention. The standing-room-only session's moderator – Benet Wilson, online managing editor, Aviation Week-McGraw Hill – and panelists – Natalie McNeal, creator, The Frugalista Files; Jesse Washington, national writer on race and ethnicity for The Associated Press; and Mario Armstrong, chief content editor, Mario Armstrong Media – were top-notch. The tweets from attendees demonstrate how much everyone present appreciated the session.

10 Comments

Andrea Anderson

8/31/2011 05:27:15

Social media overwhelms me, but now that you reposted the tips from the convention, I am ready to go!

Here is a quick glance for other readers:

1. Adopt a New Mindset
2. Get Comfortable Being Uncomfortable
3. Be Visible on More Than One Outlet -- Now!
4. Reduce/Remove Exclusivity in Contracts
("Why would you let them, in this day and age, lock you down."
5. It's Gotta Be the Shoes!
(Buy your own domain name yesterday!)
6. Outsource Your Ass Off!
7. Use Social Media

Allison Kruschke

8/31/2011 05:42:29

As a social media user who was somewhat late to the game, I'm feeling a little behind when I look at others already creating their "online brand". I resisted the social media movement for a long time because I was unsure how to navigate it, and becoming a college student has shown me that it was a big mistake! Mario Armstrong's tip, "Get comfortable being uncomfortable", definitely resonated with me in that regard.

Eric

8/31/2011 07:47:33

I've been on social media since I was in eighth grade, yet I don't feel like I truly have a brand yet. I enjoy social media, and I really like how it has shortened the world. I also believe that social media is the inevitable glorious future of digital communication.

Ben Sheehan

8/31/2011 08:33:23

It took me awhile to get into the social media world, and even now I don't use it as much as I should. But it sounds like this class will definitely change that, and I am looking forward to get working on establishling my own online brand.

Tessa Fox

8/31/2011 11:13:51

I have been using social media since about 2006. That being said, with every new website, I find myself almost being forced to register for new accounts. As I mentioned in class yesterday, I have yet to create a Twitter account. I recognize Twitter as a useful news and social tool, but at the same time, I don't want to have to feel obligated to "plug in" to every new social media tool that becomes popular. That being said, I am very interested to use these online tools to establish myself in the professional world.

Sarah Hauer

8/31/2011 12:32:33

As a college student social media is a part of my everyday life and it becomes easy to forget that the internet is available for everyone to see. Often times my friends and I forget that future employers and our current employers are able to see what we post online. I recently started a twitter account and I am excited to see how I will be able to use it to brand myself as an online journalist.

Heather Ronaldson

9/1/2011 03:40:34

I love that the National Association of Black Journalists (NABJ) Twitter account has multiple profiles, "NABJDigital" and "NABJ2011," what progress!

Creating your brand is to invest in yourself and your career. The popularity of this workshop shows the journalists' motivation to be their greatest advocate.

Ben Stanley

9/1/2011 04:09:49

I know the importance of creating a brand and being able to market myself, but I also worry that my brand might change as my career develops. I don't want to root myself too deeply into a single path so early.

Katie Doherty

9/1/2011 04:32:35

I think Marissa Evans, a Marquette junior, has an online brand and image students such as myself should duplicate. When updating my Twitter account, I looked at who she was following for ideas on what I should be paying attention to.

seo blog link

10/4/2012 22:48:43

In some online contexts, including Internet forums, MUDs, instant messaging, and massively multiplayer online games, users can represent themselves visually by choosing an avatar, an icon-sized graphic image. Thanks.

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Brand You: Creating Your Own Online Identity

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