"Michele Roseman, a former colleague of mine at the Congressional Black Caucus Foundation, is creating a new brand for herself called 'Business Briefs." I regularly get e-mails via Constant Contact from her promoting "a free, 15-minute, weekly teleconference that promises to inspire, refresh and uplift.' The message continues: "You've been connecting the dots between your projects, goals and personal worlds. Why not take some time to make a connection with the one who made the world?' The e-mail newsletter also promotes a weekly devotional book that 'will allow you to connect with God at your own pace. It features the same-easy-to-follow connections between business people and biblical principles.' There's a companion website, www.businessbriefs.info. Both the marketing approach and website could and should be much more. Here's a chance to help someone I care about reach more people she wants to help – and to help us both learn more about developing a brand effectively and efficiently on a grand scale."
Well, after several weeks of development, this evening I revealed the new-and-improved Business Briefs website to our class in a 10-minute Keynote presentation. The presentation mostly focused on how Michele and I worked to create – as a guest speaker urged us this semester – one sight-one sound for her and her brand. First, she shared with me sample websites from other marketplace ministers she likes. She shared some very nice and useful digital assets (videos, audio files and photos) previously used to market and sell her "Business Briefs" book. We updated her bio and made sure to provide links to related articles and appearances elsewhere on the Web. We also created one-stop places for her site's visitors to join her teleconference and, of course, buy her book.
It helped that Michele has some prior Web management experience. So she could right away develop a new blog. But our greatest opportunity was to push Michele and the "Business Briefs" brand further into social media. She had already developed accounts for her brand on Facebook, Twitter and LinkedIn – yet she had not fully engaged. Well, she committed to tweeting and we're still working on getting her focused on Facebook and LinkedIn. (Help her out by adding her as a friend and liking her page, following her, and inviting her to connect.) Happy to report, though, that there's a new Flickr presence. And, yes, we made sure to have the ubiquitous social media icons on the new site.
A great thing about this project is that Michele will take over managing the site after I get my final grade. We have talked about adding more video to the site and creating an archive section for her past and future teleconferences. We have talked about posting new entries on the blog at least once a week and tweeting morning, noon and night. We have talked about her finding ways to be part of the workplace-faith conversation, even 140 characters at a time.
Well, don't know that I have ever enjoyed working on a final exam more than this one. Please be sure to visit www.businessbriefs.info and to spread the word about Michele Tapp Roseman and her "Business Briefs" brand.