Love PitchEngine's website! Anyway, a key question posed in the discussion is how do you become an influencer, a trust agent? Seems the answer is being sure to listen to conversations, especially tapping into those online (Facebook, Twitter, etc.) to find out what's being said about you or someone or something you care about.
Another key step is setting goals and benchmarks in developing a brand reputation, increasing its awareness and share of the voice (or SoV for short). We're told this will not only increase sales for a company or business venture, but also reduce the costs for research and development. Finding bloggers and online communities focused on the subject matter is crucial. Don't just lurk. Engage and facilitate the discussions. Create and deliver content for others to comment on and share with others. This is easier said then done, believe me, I know. I'm certainly nowhere near tweeting morning, noon and night. But it's cheaper to do it yourself then have to pay someone else to do so. Right?
Who knows, perhaps you can become one of those online influencers – say like David Pogue of the New York Times. His opinion with respect to technology and software is unbelievable because of his reach and credibility. We can only hope to someday have so much influence on matters we care about deeply. For now, let's just get into the conversation. It cannot hurt to not only listen, but speak up, too. Right?