This week we had another excellent guest speaker in our Emerging Media class – Laura Gainor, social media strategist at Comet Branding in Milwaukee. Gainor has an extensive background in client services management, personal and business branding strategies. She excels in creative talents through photography and graphic design and is an expert on how to create a successful personal and business brand through social media after landing a job by showcasing her expertise using various social media tools.
"One big thing about personal branding is to be involved in as many things as you can as time permits ..." Gainor told our class. She added: "The only way to build up a company without a huge marketing budget is to get heavy into social media" and "social media allows you to get real-time results." And, while noting the various places to leave a personal stamp (e.g., Twitter, Facebook, LinkedIn, YouTube, Flickr, etc.), Gainor stressed that it's best to create a top-notch blog or website. "It's really important to bring them all into one place – your personal brand – so it's easy to navigate," she said. Beyond that, she said, know your message, know your audience, be consistent.
I especially liked how Gainor uses SlideShare.net to share and her slideshow presentations, documents and videos with the masses. This is done most notably via her blog and on LinkedIn. For example, here below is her presentation to our class, which by the way she promoted before and afterward on her site. I only know one other person who shared multiple presentations on LinkedIn via Slideshare. I will aim to do this more myself in the future.
"One big thing about personal branding is to be involved in as many things as you can as time permits ..." Gainor told our class. She added: "The only way to build up a company without a huge marketing budget is to get heavy into social media" and "social media allows you to get real-time results." And, while noting the various places to leave a personal stamp (e.g., Twitter, Facebook, LinkedIn, YouTube, Flickr, etc.), Gainor stressed that it's best to create a top-notch blog or website. "It's really important to bring them all into one place – your personal brand – so it's easy to navigate," she said. Beyond that, she said, know your message, know your audience, be consistent.
I especially liked how Gainor uses SlideShare.net to share and her slideshow presentations, documents and videos with the masses. This is done most notably via her blog and on LinkedIn. For example, here below is her presentation to our class, which by the way she promoted before and afterward on her site. I only know one other person who shared multiple presentations on LinkedIn via Slideshare. I will aim to do this more myself in the future.
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