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Presenting Laura Gainor

10/21/2010

9 Comments

 
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This week we had another excellent guest speaker in our Emerging Media class – Laura Gainor, social media strategist at Comet Branding in Milwaukee. Gainor has an extensive background in client services management, personal and business branding strategies. She excels in creative talents through photography and graphic design and is an expert on how to create a successful personal and business brand through social media after landing a job by showcasing her expertise using various social media tools.

"One big thing about personal branding is to be involved in as many things as you can as time permits ..." Gainor told our class. She added: "The only way to build up a company without a huge marketing budget is to get heavy into social media" and "social media allows you to get real-time results." And, while noting the various places to leave a personal stamp (e.g., Twitter, Facebook, LinkedIn, YouTube, Flickr, etc.), Gainor stressed that it's best to create a top-notch blog or website. "It's really important to bring them all into one place – your personal brand – so it's easy to navigate," she said. Beyond that, she said, know your message, know your audience, be consistent.

I especially liked how Gainor uses SlideShare.net to share and her slideshow presentations, documents and videos with the masses. This is done most notably via her blog and on LinkedIn. For example, here below is her presentation to our class, which by the way she promoted before and afterward on her site. I only know one other person who shared multiple presentations on LinkedIn via Slideshare. I will aim to do this more myself in the future.
9 Comments
Colleen Herrmann
1/20/2011 03:19:32 am

Slideshare seems like a great tool to utilize multimedia into a regular old blog post.It also is amazing to me that she was able to get a job in Milwaukee, after only meeting her employers once before being hired thanks to the site skype. Skype is so convenient for global communication I imagine it will be utilized for years to come.

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Mark Strotman
1/20/2011 10:31:49 am

Prof. Lowe can correct me if I'm wrong, but I think what Ms. Gainor is referencing is what we are attempting to do with our Weebly sites. Getting everything to one spot helps so much, along with being organized. She seems very successful by following her own advice.

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Joshua Arter
1/23/2011 09:56:48 am

Does anyone feel like the big push by companies to move towards social media will only crowd out each other?

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Jodi Denk
1/24/2011 05:18:32 am

I was a little surprised to see Ms. Gainor's title is "social media strategist." It's important to be part of mainstream but I guess I didn't realize there were specific positions for it. I think you make a good point Joshua...what happens when most companies take the same approach? Does it still remain effective?

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Ashley De La Torre
1/24/2011 12:43:45 pm

I agree with Jodi and Josh about the effectiveness in the long run. I also believe that there can be such thing as over saturation in the market and when there are too many things going on in one place people can get overwhelmed, even if it is a good way to get your brand out there through different outfits.

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Trey
1/24/2011 01:30:32 pm

@ Josh: I would agree to some extent, but the idea of crowding out would go along with the American competitive spirit. Just as there is a large amount of competitiveness among big companies using traditional media, the vast field of social media may allow for a larger battlefield for these companies to "duke it out" upon.

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Simone
2/15/2011 11:40:04 am

I share Josh Arters' sentiments.

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Becca French
8/31/2011 06:34:20 am

I also agree with what Josh has to say in regards to social media overlap. I think at some point, social media will be inaffective and we'll have to move onto the next thing, but what would that be? I've always found branding interesting, especially when it's specific to Milwaukee, but I feel there now needs to be something beyond Twitter and videos to set a company or a person apart.

Reply
Sarah
8/31/2011 07:28:47 am

I was initially drawn into this post because of the screenshot of her website. It's basically a model for the website I'm trying to create for myself. I think what she says is really important, that social media sites need to be compiled together into one website to effectively market an individual.

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    My journalism DNA remains strong as I learn and teach new ways to tell and present stories, especially via digital and social media. This blog is where I share what happens in my classroom and my life and, from time to time, offer my views on current events. I appreciate your feedback – either as comments herein or in an email to herbert.lowe [at] marquette [dot] edu.

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