No way we can have a blog about emerging media without including at least one posting focusing on this most interesting video about the impact and worldwide reach of social media. Professor Menck showed our Emerging Media class the first iteration of this video during a first class together. I then shared it with my New Media Writing class and can see doing so again in the future as part of an Associated Press Stylebook exercise :)
Anyway, here below is an excerpt from an article about the video by Ron Callari, a society and trends writer for InventorSpot.com: "Last year, Erik Qualman impressed us with his research and video titled, 'Social Media Revolution.' While some social media critics disputed some of the stats Qualman used to quantify his research, if even only 50 percent of the statistics listed in this year's follow-up video, 'Social Media Revolution 2 (Refresh)' weren't totally accurate, it's staggering the inroads social media has made in just one year. ... And if you want to use some of these stats in your own research and couldn't write them dow fast enough, here are 42 of the stats noted in the video:
1. More than 50 percent of the world’s population is under 30-years-old
2. 96 percent of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the No. 1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80 percent of companies use social media for recruitment; 95 percent of these companies LinkedIn
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. (Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.)
16. 50 percent of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The No. 2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica … 78 percent of these articles are non-English
23. There are over 200 million blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
26. 25 percent of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34 percent of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services than how Google ranks them
30. 78 percent of consumers trust peer recommendations
31. Only 14 percent trust advertisements
32. Only 18 percent of traditional TV campaigns generate a positive ROI
33. 90 percent of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month. Vkontakte.ru is the No. 1 social network"
Like I said, very interesting.
Anyway, here below is an excerpt from an article about the video by Ron Callari, a society and trends writer for InventorSpot.com: "Last year, Erik Qualman impressed us with his research and video titled, 'Social Media Revolution.' While some social media critics disputed some of the stats Qualman used to quantify his research, if even only 50 percent of the statistics listed in this year's follow-up video, 'Social Media Revolution 2 (Refresh)' weren't totally accurate, it's staggering the inroads social media has made in just one year. ... And if you want to use some of these stats in your own research and couldn't write them dow fast enough, here are 42 of the stats noted in the video:
1. More than 50 percent of the world’s population is under 30-years-old
2. 96 percent of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the No. 1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80 percent of companies use social media for recruitment; 95 percent of these companies LinkedIn
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. (Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.)
16. 50 percent of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The No. 2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica … 78 percent of these articles are non-English
23. There are over 200 million blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
26. 25 percent of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34 percent of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services than how Google ranks them
30. 78 percent of consumers trust peer recommendations
31. Only 14 percent trust advertisements
32. Only 18 percent of traditional TV campaigns generate a positive ROI
33. 90 percent of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month. Vkontakte.ru is the No. 1 social network"
Like I said, very interesting.
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