Herbert Lowe | Telling Stories One Tale At A Time
  • SHORT STORIES
  • MY STORY
  • CURRICULUM VITAE
  • #LOWECLASS
  • RESOURCES

'Right Here! Right Now! Right Here! Right Now!

11/10/2010

12 Comments

 
No way we can have a blog about emerging media without including at least one posting focusing on this most interesting video about the impact and worldwide reach of social media. Professor Menck showed our Emerging Media class the first iteration of this video during a first class together. I then shared it with my New Media Writing class and can see doing so again in the future as part of an Associated Press Stylebook exercise :)

Anyway, here below is an excerpt from an article about the video by Ron Callari, a society and trends writer for InventorSpot.com: "Last year, Erik Qualman impressed us with his research and video titled, 'Social Media Revolution.' While some social media critics disputed some of the stats Qualman used to quantify his research, if even only 50 percent of the statistics listed in this year's follow-up video, 'Social Media Revolution 2 (Refresh)' weren't totally accurate, it's staggering the inroads social media has made in just one year. ... And if you want to use some of these stats in your own research and couldn't write them dow fast enough, here are 42 of the stats noted in the video:
   1. More than 50 percent of the world’s population is under 30-years-old
   2. 96 percent of them have joined a social network
   3. Facebook tops Google for weekly traffic in the U.S.
   4. Social Media has overtaken porn as the No. 1 activity on the Web
   5. 1 out of 8 couples married in the U.S. last year met via social media
   6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
   7. Facebook added over 200 million users in less than a year
   8. iPhone applications hit 1 billion in 9 months.
   9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  11. Yet, QQ and Renren dominate China
  12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  13. 80 percent of companies use social media for recruitment; 95 percent of these companies LinkedIn
  14. The fastest growing segment on Facebook is 55-65 year-old females
  15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama. (Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.)
  16. 50 percent of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  18. Instead they are distributing: eReaders + iPads + Tablets
  19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  20. The No. 2 largest search engine in the world is YouTube
  21. While you watch this 100+ hours of video will be uploaded to YouTube
  22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica … 78 percent of these articles are non-English
  23. There are over 200 million blogs
  24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  26. 25 percent of search results for the World’s Top 20 largest brands are links to user-generated content
  27. 34 percent of bloggers post opinions about products & brands
  28. Do you like what they are saying about your brand? You better.
  29. People care more about how their social graph ranks products and services  than how Google ranks them
  30. 78 percent of consumers trust peer recommendations
  31. Only 14 percent trust advertisements
  32. Only 18 percent of traditional TV campaigns generate a positive ROI
  33. 90 percent of people that can TiVo ads do
  34. Kindle eBooks Outsold Paper Books on Christmas
  35. 24 of the 25 largest newspapers are experiencing record declines in circulation
  36. 60 millions status updates happen on Facebook daily
  37. We no longer search for the news, the news finds us.
  38. We will non longer search for products and services, they will find us via social media
  39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
  40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  41. The ROI of social media is that your business will still exist in 5 years
  42. Bonus: comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month. Vkontakte.ru is the No. 1 social network"

Like I said, very interesting.
12 Comments
Mark Strotman
1/20/2011 10:25:08 am

1, 3, 5, 14, 22, and 25 were the most interesting ones to me. Truly amazing.

Reply
Joshua Arter
1/23/2011 08:00:42 am

I think #17 is crazy! E-mail is already becoming outdated??

Reply
Jodi Denk
1/24/2011 05:48:55 am

#10, 14, and 21 stuck out to me. Seeing these stats make you realize just how many people are using social media and how often they're using it.

Reply
Elizabeth Heebink link
1/24/2011 11:30:26 am

#10 is shocking! Wow, I had no idea Facebook had THAT many users. That's crazy!

Reply
Trey
1/24/2011 01:09:53 pm

I remember when Proffesor Lowe showed us this video in class last year and it made me rethink my original take on Facebook. I didn't create an account until after high school because to that point I figured that it was just another Myspace, but this video proves that it really has transformed into a true global revolution.

Reply
Ashley De La Torre
1/24/2011 01:29:43 pm

31 is true because ads just try to sale you something and your friend is going to tell you the truth about the product.

34/35 are sad to me because I do think that we as a generation are missing out on the value of traditional media sources.

Reply
Jon M
1/25/2011 12:00:46 am

Ha, saw this video in another class of mine. Truly incredible how far we've come in society with communication.

Reply
Sarah
8/31/2011 07:22:30 am

I absolutely love this video. I saw it in your class in the fall of 2010 and went back to my dorm and posted it to Facebook, along with emailing it to random family members. It's a great find, and kind of gives me chills every time I watch it.

Reply
Tessa Fox
8/31/2011 11:33:49 am

I first saw this video in one of my communication classes last semester and I was shocked to actually relate hard numbers to the Internet phenomenon. Possibly the most upsetting fact to me is that eBooks are becoming more popular over literal books. In my opinion, nothing is better than the feeling of accomplishment of physically turning the pages of a book and placing it back on the shelf when it is complete. It is a shame that future generations will potentially be missing that feeling completely.

Reply
Ryan Ellerbusch
9/1/2011 01:57:42 am

The research and statistics was shocking and made me realize how many people today use social media in their daily lives. My parents don't even own a cellphone or use the Internet on a regular basis. As a result, I think over time the revolution of social media will continue to evolve and every person living in the United States will rely on using social media to communicate amongst themselves. I agree with Tessa too that eventually books will die out and it's quite unfortunate for potential print journalists like ourselves.

Reply
Liz McGovern
9/1/2011 04:45:09 am

"37. We no longer search for the news, the news finds us."

Advertisements also find their way to me via social media as well. I find it interesting (and a little creepy) how Facebook knows my interests. Facebook has ads that attract me, because the ads are based off of my events I would be interested in, in Milwaukee or Chicago (my home). These tailored ads on Facebook are a lot more marketable to me than random pop ups.

Reply
Dana Christen
1/18/2012 12:41:45 pm

Wow. These facts were mind-boggling. I was blown away by the majority of them, especially this one:

25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

How are there that many new articles being posted every hour?!

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Welcome

    My journalism DNA remains strong as I learn and teach new ways to tell and present stories, especially via digital and social media. This blog is where I share what happens in my classroom and my life and, from time to time, offer my views on current events. I appreciate your feedback – either as comments herein or in an email to herbert.lowe [at] marquette [dot] edu.

    Tweets by @herbertlowe

    Archives

    January 2015
    December 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    January 2014
    December 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    December 2010
    November 2010
    October 2010
    September 2010

    Categories

    All
    Branding
    Digital Divide
    Digital Storytelling
    Emerging Media
    Graduate School
    Journalism
    Journalism Education
    Journalism Education
    Live Tweeting
    Marquette
    NABJ
    NewsU
    NNS
    Poynter
    Sports
    Storify

    RSS Feed

Powered by Create your own unique website with customizable templates.