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Did I Just Miss A Phillies No-Hitter in the Playoffs?

10/6/2010

7 Comments

 
Picture
Philadelphia Phillies Roy Halladay throws a pitch en route to a no-hitter against the Cincinnati Reds in the NLDS.
Tonight's Emerging Media class featured a wonderful and insightful guest speaker, Tonise Paul, president and chief executive officer of Energy BBDO, an exceptional advertising agency in Chicago.

But we interrupt this blog posting ... to bemoan that while we were in class, Roy Halladay, the pitching ace of my beloved Philadelphia Phillies threw a no-hitter in the team's opening game of the National League Division Series matchup against the Cincinnati Reds. A NO-HITTER. In the PLAYOFFS. Only the second pitcher ever to do so. History was happening and I was sitting in a conference room with my classmates in Johnston Hall at Marquette University. I understood that graduate school would mean sacrifices, but OMG!

Anyway ... I digress ... Paul, a self-described "brand believer" and "a resurrector of brands," said of her company, "Our job is to build brands." She used a nicely done PowerPoint presentation to offer us "a window into the conversation in the company and the industry today." In the 1980s, advertising campaigns focused on television, radio and print. The 1990s brought forth the advent of integrated marketing campaigns, with a focus on one sight-one sound, more synergy and similarity (multiple ads, one voice). Now, of course, it's all about digital, and that has "fundamentally changed the way we function," Paul said.

The new definition for modern integration is emerging, she said. (Hence, it seems, why we have a Emerging Media class.) The goal are holistic creative solutions, moving from ads and execution to ideas and going beyond trying to solve the client's problem to focusing more on the consumer's problem. For example, Paul shared with us a really impressive marketing effort her company helped produce for the Art Institute of Chicago. The museum's problem: attracting more customers and visitors. The solution became the Red Cube Project, which focused more on getting people to engage with art as a passion. That passion would seek outlets and the museum would be a natural fit.

Check out this video to learn more about the Red Cube Project. It's not as compelling as no-hitter in the playoffs. But it is inspiring and an excellent example of understanding the problem you're solving for – and making a difference.
7 Comments
Colleen Herrmann
1/20/2011 03:25:04 am

First I'd like to note that your title was misleading, I assumed the post would be about baseball but I was in fact surprised! The video was entertaining and I enjoyed seeing the beautiful city of Chicago for a change. The Red Cube Project seems like a good idea but I don't exactly see the point or the potential outcome of the project.

Reply
Mark Strotman
1/20/2011 10:37:57 am

I know this isn't about Doc, but I can't believe you didn't write more about this historic performance!

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Joshua Arter
1/23/2011 10:00:03 am

I am a die-hard Tiger's fan so I know exactly how you feel!

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Jodi Denk
1/24/2011 02:04:37 am

The campaign seems like a good idea at first but the more I thought about it, the more I understood why so many haven't been returned. If I saw a cube, I probably would have just kept walking by it too.

And about the no-hitter...I missed it too and was so upset and I'm not even a Phillies fan. I can't image how you felt!

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Ashley De La Torre
1/24/2011 05:51:56 am

I thought the Red Cube Project was really interesting, but I do not understand why they were so shocked that so many cubes were stolen.

I am kind of disappointed you did not mention Don Larsen who got the first perfect game ever in MLB post-season history and the only perfect game ever in the World Series.

Reply
Trey
1/24/2011 01:43:07 pm

I remember coming to class and not believing that Proffesor Lowe missed the no hitter as I had seen it just before class had started.
As for the issue of the lost cubes, I would agree with Ashley that we really should'nt be shocked that in a city of so many people that over 100 cubes were removed.

Reply
Kyle
8/31/2011 06:58:42 am

If you were to put those cubes in a small town of 10,000 then, yes, 100 missing cubes would be a problem. But it is Chicago and it shouldn't be a surprise. I was actually a bit shocked that 400 were returned -- it could have been a lot less.

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