"These are some of my favorite books that help me do my job," says Daria Kempka, web producer/digital publishing extraordinaire.
Linda Menck, the advertising professional in residence and one of my graduate school instructors in the Diederich College of Communication, offered me an amazing opportunity just before my Digital Journalism I class last week: Joining my undergraduate students join with her graduate Emerging Media students to witness a presentation from Daria Kempka, a Marquette University web producer who knows plenty about digital publishing and multimedia.
"I'm really excited to be here tonight because I love what I do and I love sharing it," Kempka said at the start. She then sought to assure those students wondering if they can actually make a living as a journalist. "If you are a writer, and you can express an idea ... you will probably find work somewhere," she said. "That skill is in demand."
Kempka stressed that it's important to be good at shifting given that the latest in multimedia and digital publishing changes so rapidly. Don't get too attached to particular tactics or tools, she said, adding that the industry will always need people who can do these simple things: listen, look, show, tell, imagine and make.
From there, Kempka spent a lot of time talking about how she and colleagues at the Marquette Office of Marketing and Communication have worked to develop and redevelop the university's mobile applications. "It all starts with these drawings and getting feedback, feedback, feedback," she said while showing showing examples of the applications' first iterations. Hearing from others can be scary, but it's better to figure out mistakes early and not wait until too many resources have been assigned and expensive outside developers have been hired, she said.
My JOUR 1100 class heard the first part of Kempka's presentation; each student is to write a 400-word column or editorial about what they thought of it by this Wednesday. After a break, the graduate students and Kempka – she is pursuing a master's degree herself, actually – spent time discussing what makes a delightful or horrible interactive experience on the Web or a mobile device. Some delightful mobile app examples shared by the class included those by or featuring Flipboard, Walgreens, Under Armour, eBay, Clear, Alice in Wonderland, Martha Stewart and Dropbox.
"I have received amazing feedback from students – "best presentation ever!" Menck told Kempka in an email afterward. "You hit this one out of the ballpark." I wholeheartedly agree. So insightful. So inspiring.
"I'm really excited to be here tonight because I love what I do and I love sharing it," Kempka said at the start. She then sought to assure those students wondering if they can actually make a living as a journalist. "If you are a writer, and you can express an idea ... you will probably find work somewhere," she said. "That skill is in demand."
Kempka stressed that it's important to be good at shifting given that the latest in multimedia and digital publishing changes so rapidly. Don't get too attached to particular tactics or tools, she said, adding that the industry will always need people who can do these simple things: listen, look, show, tell, imagine and make.
From there, Kempka spent a lot of time talking about how she and colleagues at the Marquette Office of Marketing and Communication have worked to develop and redevelop the university's mobile applications. "It all starts with these drawings and getting feedback, feedback, feedback," she said while showing showing examples of the applications' first iterations. Hearing from others can be scary, but it's better to figure out mistakes early and not wait until too many resources have been assigned and expensive outside developers have been hired, she said.
My JOUR 1100 class heard the first part of Kempka's presentation; each student is to write a 400-word column or editorial about what they thought of it by this Wednesday. After a break, the graduate students and Kempka – she is pursuing a master's degree herself, actually – spent time discussing what makes a delightful or horrible interactive experience on the Web or a mobile device. Some delightful mobile app examples shared by the class included those by or featuring Flipboard, Walgreens, Under Armour, eBay, Clear, Alice in Wonderland, Martha Stewart and Dropbox.
"I have received amazing feedback from students – "best presentation ever!" Menck told Kempka in an email afterward. "You hit this one out of the ballpark." I wholeheartedly agree. So insightful. So inspiring.
Felt truly appreciated in #JOUR1100 tonight. Serious presentation from @dariakempka about developing the @MarquetteU iPhone app.
— Patrick Leary (@PTLeary21) April 5, 2012
A wonderful presentation tonight by @dariakempka on how companies need to innovate when technology advances. #JOUR1100
— Caitlin Miller (@caitlin_mmiller) April 5, 2012
Great talk by @dariakempka in @digistorygal emerging media class. And a bit of @herbertlowe? Nice. @MarquetteU is lucky to have all 3.
— Josh Van Den Berg (@joshvandenberg) April 5, 2012
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